"I don't know how he does it, but somehow he gets all of our peoples' (employees) buy-in quickly and easily, then somehow he's able to show them how to get all of our customers' buy-in, just as fast. I wish I was able to find that change in performance in the rest of my departments." -Gene Rasmussen, Rasmussen Ford-Mercury

“I am very happy with the results from Performance Finance. Craig has a unique, non-confrontational approach that delivers results and works well in a dealership and community of our size. The compensation structure is set up in a “no lose” way to the store because fees are only paid on the results Craig brings to the finance department. These results were remarkable and I would highly recommend his training program.”

‍ -Kevin Wittrock • Owner Wittrock Motors

We help people unlock their Genius

“Craig had a lot of patience… I would equate him to a Personal Fitness Trainer.  He found our strengths, he found our weaknesses… without being confrontational.  Craig wants the dealership to be better.  His conviction and true desire is to help us.  He wants us to do better and that comes through.”

-James Kloeckner Owner/General Sales Manager • Fairmont Ford

Ready to Double or Triple Your Income? Or more?

“Our profits in the F&I Office are up over 200% since Craig has been working with my F&I Manager.”

‍ -J. Butler • Owner

Pinicon Ford Lincoln Mercury

“Craig took a lot of responsibility off my shoulders in the training process… my income got bigger and my F&I Manager’s income got bigger.”

-Tom Frascht, General Manager, Birdnow Motor Inc., IA

A simple 3-Step process is all it takes.  If you are doing it or seeing it with more complexity than this, you may be making it a lot tougher on yourself and your clients. Likely, your income isn’t what it will be by making a few adjustments to follow a simple process.

Client Testimonials

Please watch what our clients are saying.