"I don't know how he does it, but somehow he gets all of our employees’ buy-in quickly and easily, then somehow he's able to show them how to get all of our customers' buy-in, just as fast. I wish I was able to find that change in performance in the rest of my departments."

Gene Rasmussen

Dealer • Rasmussen Ford-Mercury, Storm Lake and Cherokee, IA

“I am very happy with the results from Performance Finance. Craig has a unique, non-confrontational approach that delivers results and works well in a dealership and community of our size. The compensation structure is set up in a “no lose” way to the store because fees are only paid on the results Craig brings to the finance department. These results were remarkable and I would highly recommend his training program.”

‍ Kevin Wittrock

Dealer • Wittrock Motors, Carroll, IA