Experience That Comes From Both Sides of the Desk.

17

YEARS AS AN F&I TRAINER

 Training experience helping dealers improve performance.  

200–300%

What If Your F&I Department Could Produce More?

Improve Profitability

Identify opportunities within the F&I process that may already exist inside your dealership.

Your F&I Department May Be Your Dealership's Biggest Untapped Opportunity

Performance Finance Group works with dealers to improve F&I profitability through customized coaching, practical training, and a more effective customer conversation.

18

YEARS AS AN AUTOMOBILE DEALER

Dealer experience from the dealer’s side of the desk.

YEARS FINANCE AS A FINANCE MANAGER

Real-world F&I experience from behind the desk.

100+%

Craig Knows the Dealer's Side of the Desk.

Assess.
Coach.
Measure.
Improve.

Assess.

Coach.

Measure.

Improve.

The automobile customer has changed. Remember when they walked in to do a search rather than doing a search in their living room. The automobile customer has changed in every respect.

Today's customers are more informed. They've researched products. They've watched videos. They've read reviews. They've been through the F&I process before.

And many have heard remarkably similar presentations at dealership after dealership.

AVERAGE CLIENT PROFITABILITY INCREASE*

Improve the Conversation

Replace rehearsed, repetitive “canned” presentations with a more natural and understandable customer conversation.

Craig isn't aTRAINER.. COACH..consultant who has only studied dealerships from the outside.

He's been the Dealer. He’s bought, sold, and operated automobile dealerships. He's served on the Iowa Automobile Dealers Association board, participated in 20 Groups and spent more than 17 years helping dealers improve F&I performance.HE’S BEEN THE FINANCE MANAGER…

He understands the opportunity because he's lived the business.

This Isn't Cookie-Cutter F&I Training.

A Different Kind of F&I Conversation

Ask Yourself

So Craig asks a simple question:

What happens when your customer has heard your presentation before you ever give it?

They may already know the words.

They may already know their response.

They may already be prepared to say no.

That's why Craig believes in a more natural, conversational approach.

That's why Performance Finance Group begins with an assessment of your dealership, your people, your current process, and your goals.

From there, a customized coaching plan is developed around your specific opportunity.

Why Should the Dealer Take All the Risk?

Craig spent many years on the dealer side of the business. He understands what it's like to be approached by someone promising a solution—and asking for payment before the result is ever known.

Performance Finance Group was built differently.

The company's compensation is structured around results.

“I have seen F&I trainers and other kinds of trainers that will come into your store with such an attitude, that they can rub people the wrong way and do irreparable damage before they even get started… Craig adapted his style to fit and to be comfortable with the people he was working with. Craig fits our dealership group very, very well because he was the kind of Dealer that I am, as far as how he treats customers and his reputation. He does things in an honest and honorable way.”

--- Mark Birdnow, Birdnow Dealerships

General Manager

“Craig had a lot of patience with our staff to get us on the right foot… I would equate his way a lot like a personal fitness trainer… He found our strengths and our weaknesses without being confrontational. Craig wants the dealership to do better… His conviction and his true desire is to help us… He wants us to do better and that comes through when we talk to him.”

--- James Kloeckner, Fairmont Ford

--- Melissa D. , Boland Ford

You don't have to take our word for it.

Dealer Principal

--- Hydie R. , Birdnow Dealerships

--- James F. , Birdnow Dealerships

F&I TRAINING & COACHING FOR AUTOMOBILE DEALERS

What Could Your F&I Department Be Producing?

Performance Finance Group
F&I Training & Coaching for Automobile Dealers

You may already have a good F&I department.

You may even have a very good one.

But if you're wondering whether there's more opportunity, let's look at it together.

No pressure. No complicated pitch. Just a conversation about where you are, where you want to go, and whether there's an opportunity worth pursuing.

8

FINANCE DEPARTMENT ABSORPTION*

Develop Your People

Give your finance managers ongoing coaching rather than treating training as something that happens once.

“One of the best things that’s happened to our dealership in the past few years is Performance Finance came in with the idea of increasing our profits in the F&I office… This has been vital to the success of our dealership. We have increased our revenues in the finance office by more than 200% since Performance Finance has been involved with our F&I manager… There aren’t very many people that will make that guarantee without some sort of financial commitment up front.”

--- John Butler, Pinicon Ford-Lincoln

“Craig has been Instrumental, in helping our [finance] manager grow personally and professionally. Her self-confidence has grown 10 times plus! Craig has a way of absolutely connecting with her, and I would imagine with any other F&I person for that matter… and finding what it takes to make them tick and help them to find their God-given talents… The performance of that department is just Phenomenal at this point, not to mention the fact that of course with the added income, my income got bigger, my F&I person’s income got bigger, our store’s bottom line has definitely grown, and of course, our owner is quite happy with that.”

--- Tom “Frosty” Frascht, Birdnow Dealerships

Finance Manager

“I have been working with Craig for about three months… He brought me into this and trained me to do what I need to do… previously this department has been averaging about $2000-$3000 per month, and these last two months we have been doing $30,000-$35,000 per month… So with not having any prior training or experience of this job, this has been a fantastic experience for me. I am 100% comfortable and capable now of doing this job and everything that it entails… I would definitely say that Craig has done an amazing job of training me, he’s done an amazing job of getting me to where I’m at.”

“When I got this job opportunity, I had no idea what it entailed… the first 6 months after being here, I still knew nothing… I was so nervous…I didn’t know my products, I didn’t know anything… I was thrown into it. After the first six months I really didn’t know if I was going to be able to stick it out it… I didn’t know! I didn’t have the training… I was thrown in to this… then when Craig came into our store, the first couple of trainings with Craig, I think in our second one, I finally realized that it was making sense… it was more understanding to me, it just seemed to slide right in, things made sense, the diagrams, going through the brochures and just being myself. It let me know that the training I had in Des Moines… they wanted me to be a robot… with Craig I could be myself. Now, I’ve tripled [my income] in the last 8 months that we’ve been working together… I went from not believing in myself, to believing that I can do this. This job isn’t as hard as what I made it out to be. It’s more of, what you want to do with it. You set your own pace, you set your own time frame, you set your own paycheck. It’s whatever you want to make out of it, and Craig has given me the tools to do so. All I have to do is use those tools and I can see what I can do. I’m very confident with what he’s done with me.”

Update: “Craig has been working with me for the past two years. Recently I had a month, that halfway through, I was at 90% service contract penetration, which, before Craig started working with me, I was lucky to get one service contract out (sold) a month. Since Craig walked in the door, it’s been amazing what he’s done for me and our company. Every time I know he’s coming, I get more confidence because I know he’s coming in to the store to help me and help me, be me.”

“I was kind of thrown into the Finance Manager job. No training was really given… there was a little bit here and there… it was kind of a ‘figure-it-out-as-you-go’ deal… Craig came along… he had a great idea, perfect plan, the presentations fit my morals, the ethics and stuff of how I like to conduct business… it really fit the store’s personality. After meeting Craig I felt like we ‘jived’ and it worked from the get-go. Craig really kind of dove in to this role in general, and what this office is supposed to do for a dealership… with his years of experience being for one, behind the desk, and also his experience of owning dealerships, he knows his stuff. He’s been around the block. The new presentations were super awesome and it was great to get going on that after learning them and putting more thought into it. It just seemed simple, seemed common-sensical. I’ve had customers compliment me saying, ‘thanks for explaining this very thoroughly.’ I’ve had customers that I’ve never sold before, sign right up as soon as I just explained it better than I had in the past… it’s pretty awesome that could get this guy, [Craig] to come in and teach me this job… it was a good deal for me… the pay structure that Performance Finance has, I know the owner likes. I would definitely recommend Craig and everyone at Performance Finance to any F&I producer that I know.”